In fact, had Rovio the hang ups of Google and Facebook, the world’s best-selling mobile game would make little money. To Apple, the merits of tech-openness, to Google, that paid content sells and to Facebook, that advertisements are no reason to blush. Enthusiasts insist there is no match to the experience on an iPad, but the college-goer can spend hours playing the game on a Nokia handset.Īngry Birds can teach the tech biggies a thing or two as well. By not being restricted to a PSP or Wii, it reaches casual gamers of all income brackets, notching up envious numbers. Angry Birds gave the world a new, bestselling gaming console: the smart phone. Thinking out of the box is also critical.
“THE short learning curve, good graphics and excellent music are keys to its phenomenal success,” says Rohit Singal, Founder and CEO of Sourcebits, a software development company which boasts of Robokill, a game that cracked the top 10 apps of iPhone and the iPad last year. You put the revengeful birds in a sling shot, aim, and hit the pigs This gave the game its villains - pigs, sickly-green, egg-stealing creatures protected by rickety structures. It was the time when swine flu had become pandemic. Rovio’s team was so in love with them, they decided to cast the birds as heroes in a new game. May be its unique protagonists: the scowling birds. The game created the buzz, catching on by word of mouth. Nor did it spend on a marketing blitzkrieg. It did not invest millions in creating the product. Before the mega-hit, Rovio didn’t rank high on the radar of innovative companies. The exciting part is that you can be a tech nobody, and still make an Angry Birds. The direct touch screen interactions, the accessible mechanics, a lot of things make it an appealing game,” says Ville Heijari, Rovio’s ‘bird whisperer’. “It is a perfect blend of unique and engaging back story, memorable characters and simple but surprising game play.